Case Study: Scarborough Flag Football – Website Creation and Lead Generation Campaign

Project Overview
We were tasked with developing a website, building the brand’s visual assets, and running a campaign to drive signups for the Scarborough Flag Football League. The primary goal was to fill league spots through digital advertising and effective customer engagement tools.

Strategy & Execution

Website and Brand Development
I designed the website from the ground up, including brand assets that captured the league’s identity and mission. The site was optimized to showcase essential information, offer a smooth user experience, and direct potential customers toward signing up for the league.

Digital Advertising Campaign
To drive traffic to the website, I ran paid Facebook ads targeting local sports enthusiasts and parents of young athletes. Each ad was crafted to encourage sign-ups by emphasizing community, fitness, and friendly competition. The ads directed leads to the website, where they could engage with us via social media chat or a dedicated chatbot.

Customer Engagement Optimization
I focused on creating a streamlined process to address common questions and capture leads:

• • FAQ and Chatbot Integration: To address frequently asked questions, I added an FAQ section and an interactive chatbot on the website, allowing users to quickly find answers.
  • Unified Customer Interaction Platform: Initially, engagement was fragmented across multiple channels—lead forms, chat inquiries, and texts. To solve this, I consolidated all customer interactions into one dashboard using an API integration, making it easier to track and respond to leads.

Results & Impact

• Cost-Effective Lead Generation: With a budget of around $400, we achieved a cost per lead of approximately $8-$10, ultimately filling up the league.
• Enhanced Customer Experience: The unified platform allowed us to manage and respond to inquiries effectively, boosting engagement and satisfaction.
• Overcoming Challenges: The FAQ section and chatbot reduced the volume of repetitive inquiries, allowing us to focus on high-quality customer interactions.

This campaign successfully established a strong online presence for Scarborough Flag Football, filling league spots while enhancing customer interaction and satisfaction.